![]() In this exclusive interview, Weiner explains why scaling a company doesn’t always mean increasing headcount (and burn). Pocket is proof that size of team doesn’t equal scale of impact. On his own, he built and designed Pocket’s website, API, iPhone app and iPad app, and fielded support requests from his first few million users. Pocket just celebrated its eighth birthday - but for roughly half of the company’s existence, Weiner was the sole employee. It serves its 20 million registered users - who have saved over 2 billion articles and videos for later - with a team of just 20 employees.Īt the center of this supernatural ability and efficiency is founder and CEO Nate Weiner. Like the insect, the startup supports that which is many times its own size. If save-for-later service Pocket had a spirit animal, it’d be the American field ant.
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